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Lucky home number change made AUS$0.5m for developer
Brief:Changing a house number from 64 to lucky 66 helped one Australia developer gain AUS$0.5million (US$0.46m) over the asking price of a property, so understanding something about Chinese culture, including feng shui and the meaning of numbers, is an important factor that can make a real difference to overseas property buyers.
Chinese feng shui, Lucky home number change made AUS$0.5m for developer
Changing a number can make a dramatic difference for Chinese buyers

Changing a house number from 64 to lucky 66 helped one Australia developer gain AUS$0.5million (US$0.46m) over the asking price of a property, so learning about feng shui and numerology is important.

Developers and agent selling to the Chinese need to take on board feng shui and numerology principles, says a leading property website.

Understanding something about Chinese culture, including feng shui and the meaning of numbers, is an important factor that can make a real difference to overseas property buyers.

In Sydney, Australia, agents changed the address of an expensive house from Number 64 to the more lucky Number 66 and it quickly sold to a Chinese investor for AU$8.5million – a half million more than the asking price. In Cantonese, the sound for “good luck” sounds the same as “six”. The number six in Mandarin is also considered lucky by many.

In the One 57 tower, in New York, USA, the number 88 full floor residence was set aside for a Chinese buyer and sold for about US$50 million. The pronunciation for 8 in Pinyin (ba) is close to that for “prosper” (fa), so the number eight often denotes financial prosperity.

“Developers who want to sell to Chinese need to make feng shui a part of their product development and marketing effort.

“As Donald Trump put it, you don’t have to believe in feng shui, just do it because it will make you money. Some buyers will kill a purchase if their feng shui expert gives it the thumbs down.”

Big US developers like Extell and the Related Companies have hired feng shui consultants to make their new buildings more attractive to Chinese buyers.

There are several fung shui and numerology tips for developers and agents selling to Chinese buyers about common property issues and how they can be prevented:

Bad feng shui can often be fixed

It is considered bad luck to have a direct view out of a window of a lamp post or street light. But, this can be easily fixed by keeping the curtains down.

Focus on the good

In your marketing collateral, try to focus on the good feng shui rather than any bad feng shui elements.

Good positioning for a house has a slightly raised land to the rear

This represents protection and a good backing for the home.

It is undesirable for the front and back doors to be aligned

It’s believed that this allows positive energy that enters through the front to escape directly out the back. Ask a feng shui advisor or do your own research about how to use plants, furniture or paint to address these issues.

 Addresses with the number 4 are less attractive and those with the number 8 are more desired

When said in Chinese, the word for the number four sounds like the word for “death,” whereas the word for the number eight sounds like “to prosper.” Addresses can be changed to make properties more appealing to Chinese buyers

Clutter robs a space of its energy

If you are selling a property, encourage the owners to put as many things as possible into storage so the home feels open and spacious.
 

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